Support Services to
Fairs, Conferences and Exhibitions
Services
Trade show booth design, portable and custom exhibits, and related marketing materials are all part of trade show, conference and exhibition support services. Service providers can handle everything from trade show exhibit design to set up and tear down. To execute the event, other services offer equipment and services.
A trade show, generally referred to as a trade fair, is an exhibition focused on a certain field or topic. Some of the characteristics of a trade show may include:
- Stands where companies present their information and answer questions about their goods and services.
- Conferences, panels or seminars where people can acquire the latest information or find out more about a particular business.
Services for Stands and Displays
On the trade show floor, exhibitors usually have booths where they display information and products. Booths can be small tabletop displays that take up little space or they can be large floor displays that take up a lot of space.
Companies that present at numerous events a year have specially designed displays that are easy to set up and take down for the next event. Displays must be portable, strong and affordable to transport.
Booth displays should be eye-catching, with vibrant colors and images to impress viewers. Dimensional and architectural signage, banners and large format printing are a few examples of what these can be.
Promotional Products
Exhibitors hand out promotional items to attract people to their booths and promote their brands long after the event. Flyers, T-shirts, mugs, pencils, bags, business cards and vouchers are some examples of promotional material.
Flyers and brochures are provided as literature so that customers can get more information about a particular item or service at a later date. Attendees usually cannot spend much or any time at each booth at trade shows, as there are often a large number of exhibitors.
Event Management
A trade show can consist of a physical gathering of people at a specific time and place, digital access, or a combination of both.
Physical Events
Trade shows can include a small number of people and exhibitors up to thousands, and are often organized a year or more in advance. Hotels, conference centers and special event venues, such as the Hannover Fairgrounds, can host performances.
A variety of services are required to conduct actual trade shows, including:
- The program is made possible through the rental of its ministries and office equipment, including paper, computers, fax machines and photocopiers.
- A location such as a hotel may provide or require the rental of equipment such as tables, chairs, table linens and signage.
- To navigate the event, attendees use digital signage. In addition, it can be used for marketing. The display could support touch screen interaction.
- Booths must be staffed with personnel for the operation of equipment, as well as for general assistance and registration of guests and exhibitors.
- The exhibition is accessible to people who are not on site due to webcasting and Internet connectivity, which also provide guests and exhibitors with Wi-Fi access. Live and archived online access is possible.
Virtual events
You can access virtual events online. These events can be purely online affairs or live or archived copies of actual trade shows. Because they save on living and travel costs, virtual events are gaining popularity.
Some services are specific to digital events, including:
- A system that will manage the event and allow interaction and information exchange between visitors and exhibitors.
- External guests can access presentations, audio and video via webcasts.
- Assistance with troubleshooting and helping guests and exhibitors gain access to the event.
- In digital events, exhibitors can use a variety of services, such as:
- Creation of presentations for panels.
- Attendees can download promotional items, such as advertisements and documents.c
English 
Spanish 